Viktoría Jensdóttir is VP Customer Experience and Service at Embla Medical and an Industrial Engineer with over 20 years of experience in Lean, continuous improvement, project management, change, and transformational leadership. Throughout her career, she has focused on turning strategy into action, building high-performing teams, and creating customer-centric organisations where operational excellence and people go hand in hand. She is passionate about making leadership practical, engaging employees in strategy, and creating a culture of ownership and continuous improvement. Her leadership perspective was further shaped by surviving cancer while holding a senior executive position, an experience that deepened her understanding of resilience, priorities, and the human side of leadership. Alongside her executive role, Viktoría lectures at Reykjavík University, writes at viktoriajens.is, and speaks in English and Icelandic on Lean leadership, service excellence, strategy execution, organisational transformation, and personal effectiveness. She is also an FCI-licensed international dog judge, bringing her appreciation for observation, standards, and sound judgement into another arena.