Tanya Singh | Service Next Medical

Tanya Singh

Tanya Singh

Co-Founder Femtech Healthcare Network
Tanya Singh
Tanya Singh is a healthcare executive, commercial strategist and transformation leader with experience spanning healthcare technology, medical imaging, diagnostics and digital health. She operates at the intersection of commercial strategy, business growth, organisational transformation and executive leadership, turning ambitious ideas into practical, measurable outcomes. Most recently Chief Commercial Officer at Biotronics3D, Tanya led global commercial strategy, strategic partnerships and international market expansion, supporting growth and the adoption of innovative healthcare technologies. Her broader executive experience spans commercial development, operations, customer experience, organisational change, people leadership and transformation. Alongside her executive leadership career, Tanya has worked as an independent strategic advisor to startups, scale-ups, healthcare providers, NHS organisations and leadership teams, supporting commercial growth, strategic development, transformation and market expansion. Known for challenging conventional thinking and navigating complexity, she brings together strategy, technology, people and partnerships to identify opportunities, solve problems and move organisations from ambition to execution. Tanya is also an Advisory Board Member for Revive ME, contributing to the strategic direction of its healthcare and longevity conference and exhibition in Abu Dhabi, and Co-Founder of the FemTech Healthcare Network, championing leadership, innovation and collaboration across women’s health, healthcare and technology. Her leadership philosophy is grounded in three principles: build trust, empower people and execute with discipline. She brings a bold, commercially driven and people-centred perspective to the forces reshaping healthcare, from AI and emerging technologies to changing customer expectations, workforce transformation and the challenge of achieving meaningful adoption and scale.

March 2, 2027

8:50 AM Keynote Panel: AI Realism and Technology Investment: When to Build, When to Buy, and How to Avoid the Bubble

Field service leaders are pouring 10–25% of their technology budgets into AI, yet many still struggle with slow time‑to‑value, legacy integration, and underused tools. This keynote panel brings together service leaders to unpack when it truly makes sense to build AI capabilities in‑house, when to buy from vendors, and how to spot bubble behavior, projects driven by hype rather than business outcomes. Panelists will compare real deployment timelines, governance models, and ROI stories from organizations that moved beyond pilots without overextending budgets or overwhelming their teams. Attendees will leave with practical criteria for evaluating AI investments, aligning them to service KPIs, and avoiding the trap of implementing "magic" instead of useful math. 

  • Learning decision criteria for when to build AI capabilities versus when to buy standardized platforms from solution providers  
  • Understanding why speed-to-value, data readiness, and change management matter more than feature lists, and how to measure them before funding projects 
  • Developing a bubble "early warning system": signals that your AI portfolio is hype-driven rather than ROI-driven, and steps to rebalance toward realistic, sustainable investments  

Check out the incredible speaker line-up to see who will be joining Tanya.

Download The Latest Agenda