Going proactive was the goal for years and most leading service organizations have made meaningful progress getting there. But proactive isn't the finish line anymore. The next competitive frontier is preventative: moving from responding quickly and reaching out ahead of issues, to building service models that eliminate failure before it ever surfaces. That shift requires more than better scheduling or remote monitoring alerts. It demands that the customer intelligence you've already gathered, journey maps, persona data, field patterns — gets hardwired into how you design service intervals, structure contracts, and train your teams. This panel explores what it practically takes to make the leap from proactive to truly preventative, and what that means for your service model, your customer relationships, and your bottom line.