I'm passionate about transforming service from a reactive support function into a strategic driver of customer value and business growth. My experience spans service portfolio development, connected product initiatives, aftermarket strategy, and building service organizations that meet customers where they are throughout the equipment lifecycle.
Having worked my way from technician to product leader, I bring a unique perspective that bridges technical operations, customer experience, and business strategy. I enjoy turning real-world customer needs into practical solutions that build trust, strengthen service organizations, and create sustainable growth.
Check out the incredible speaker line-up to see who will be joining Brad.